On my first day I was extremely nervous and I was terrified
that I would get lost in the middle of London! However, I managed to get to the
Nuclear Blast office in plenty of time, thanks to careful route planning and
Lisa’s helpful instructions. When I arrived I instantly found out that everyone
was really friendly and that there was always someone to help me if I was
unsure of what I was doing. As there was always music playing and people
talking, it was a very relaxed yet focussed environment in which it was easy to
feel comfortable in.
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Using the Nuclear Blast Tumblr page to promote links related to bands. |
One of my main tasks during the two weeks was updating the
Nuclear Blast Tumblr page. I was often emailed press releases, album
information, interviews and news regarding Nuclear Blast bands to post, using
relevant ‘tags’ to help
Tumblr users easily find the content that they were
looking for. This content would either be from someone at Nuclear Blast or from
other websites, such as
Metal Hammer and
Dead Press. Sometimes the content
would be emailed to my intern email address, but other times I would have to
search online using specific Google Search tools to find specific links about
Nuclear Blast bands. Another part of editing the Tumblr was to embed videos,
links and pictures into the posts, meaning that I had to use my knowledge of
HTML and editing. With every Tumblr post a ‘tweet’ on
Twitter also had to be
sent out, which meant that I had to create a ‘tweet’ which would make people
want to read the Tumblr link and to tag any related websites and artists into
it too. I was also asked to find funny and interesting content to post on the
Tumblr page to entertain the ‘followers’ of the page and to inspire others to
follow the page too. With the posts I was told to either post them immediately
or to schedule them for specific times or dates, with some needing to be
scheduled multiple times a week or month. As Tumblr does not have a specific
feature to do this is one go, I had to patiently create posts over and over to
schedule.
One of the best parts of work experience at Nuclear Blast
was being able to listen to albums which had not yet been released. As someone
who is a huge music fan, it was amazing to hear songs weeks or even months
before the general public. As Lisa knew I enjoyed writing, she asked me to write
some track-by-track album reviews of two new releases: ‘Runes’ by Bury Tomorrow
(
http://gigreviewsbyjulia.blogspot.co.uk/2014/04/track-by-track-album-review-of-runes-by.html)
and the debut self-titled album by Killer Be Killed (
http://gigreviewsbyjulia.blogspot.co.uk/2014/04/track-by-track-album-review-of-killer.html).
Once I had finished writing the reviews I sent them to Lisa, who thought they
were ‘awesome’. From this she has now decided to make it a regular feature for
interns to write album reviews and blog posts about their time and Nuclear
Blast. I was also told about
Slayer signing to Nuclear Blast before it was
announced to the press and public, which made me feel like I was involved in
what was happening at the record label.
Spreadsheets were another big part of my time at Nuclear Blast.
On one of the days in my first week Managing Director Mark asked me to
price-check specific Nuclear Blast releases on
Amazon. There was a spreadsheet
sent to me, with the previous prices already written in. I had to search for
specific CDs, digipacks, vinyls and DVDs and insert the new price into the
spreadsheet, with a specific
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One of the spreadsheets was used to record information about when bands from Nuclear Blast were played on the radio. |
colour-code for whether the price had increased,
decreased or stayed the same. Also, I had to note down how many copies of each
item were available. By doing this task it allowed me to understand how quickly
prices online can change and how physical media is still important in the music
industry. I also had to edit a spreadsheet which had names of companies
associated with specific Nuclear Blast bands, adding contact details for over
eighty different websites and companies across the world. The third spreadsheet
I had to use was for bands from Nuclear Blast who had recently been on the
radio. Holly would send me an email that she had received from the radio
presenters which listed what bands had been played, where and when, and I would
insert them onto the spreadsheet. By doing this, there is an easily accessible
account of what bands had been given airtime recently.
During my time at Nuclear Blast there were many new albums
being released, which needed to be sent to the press to review. I was able to
assist with this by putting the press release sheets and CDs into the envelopes
ready to send. The albums which the record label send to the press are all
watermarked, meaning that there is a specific reference on there for each
person. By doing this, if the album is leaked before its release date, Nuclear
Blast can instantly find out who did it. I was told that if this happens, as
well as the label never working with the specific person/brand again, the band
and Nuclear Blast can also sue them. With this in mind, I had to carefully
ensure that the correct CD went into the correct envelope. I was also taught how to use the franking
machine and I also put the parcels into the specific post-box.
One of the more obscure tasks I was given was to transcribe
lyrics to a song. Holly needed the lyrics to the new Slayer song
‘Implode’ as
national radio stations have to have the lyrics to a song before they can play
it, so that it can comply with whatever restrictions they have in place (e.g.
swearing or violent material). I had to listen to the song over and over to try
to understand the lyrics, which I then had to type out and send over. Although
this may sound easy, in many songs (especially in the metal music genre) it is
often hard to completely grasp or hear the lyrics.
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Searching magazines for content related to Nuclear Blast. |
Magazines are a key part in promoting music and bands. For
once of my intern tasks I was given a variety of different magazines, including
Kerrang,
Rock Sound and
Classic Rock, which had sticky
notes on where any
Nuclear Blast band was mentioned. I then had to carefully cut out the page,
scan it in using the scanner, then write on the post-it note what band it was,
what magazine it was from, when the issue was published and what the feature
involved. I then put the page in a plastic wallet and into the correct folder,
alphabetically and chronologically ordered. By doing this, the record label has
both an online and physical copy of any media which involves Nuclear Blast,
meaning it is less-likely that they will lose it.
Overall, my time at Nuclear Blast has been really enjoyable
and has confirmed that I definitely would like to work in the music industry
once I graduate university. During my time here I was able to develop my
knowledge of how the music industry works, gain new computer skills and meet
new contacts for the future. There are many horror stories about work
experience and internships in the journalism industry where students are only
given menial tasks and ignored, but my internship at Nuclear Blast proved that
they treat aspiring writers with respect and make them feel involved in what is
happening around them. This experience has inspired me to work even harder at
university as I now have experience of what it is really like working for a
record label, which is definitely a career option for when I graduate.